Mixmax vs yesware software#

You can use this insight to improve your outreach by, for example, removing unresponsive contacts from your list. While email tracking doesn’t guarantee that your recipients will take action on your message, it does offer you a foolproof way to find out how many of them have opened and read your email. With 269 billion emails sent and received each day, it’s more critical than ever to ensure that your messages are reaching your target audience. So, without getting in the way or annoying the recipient, the technology allows you to track and measure the performance of your campaign. What makes the email tracking pixel unique is that it works silently in the background.

Mixmax vs yesware software#

This enables the software provider – and you – to see when the email was opened, how much time the recipient spent reading it, and, in many cases, even the location the recipient was at when they opened the email. The image is usually a 1×1 pixel (or tracking pixel) that, when the recipient opens your email, will send data back to the tracking software’s database. Email tracking software inserts a unique, transparent image into every email you send.