We all know the slogan – and the humorous commercials that often accompany it. It was the top brand advertiser on YouTube in 2019, and it shows.

GEICO spends more than a billion dollars a year to tell potential customers they could save money if they use it as their insurance company. GEICO: “15 Minutes Could Save You 15% or More on Car Insurance.” The Proud.” was nearly dropped in 2016 after the organization explored other possibilities but made a proud return to the Marines’ marketing strategy after a short hiatus in 2017.ģ. The Proud.”Įach supplemental slogan has served a distinct purpose to the Marines recruiting missions in terms of needs of the military branch throughout different generations, according to the Marine Times. Other, similar slogans were used (i.e., “If everybody could get in the Marines, it wouldn’t be the Marines”) but none have lasted as long as “The Few. The Marines.” has remained one of the Marines’ primary recruiting slogans, but it hasn’t been the only one. McDonald’s spent $1.37 billion in advertising in 2003 when the campaign launched, which led to an 11% increase in sales that year ($17.1 billion). song by the same name, which became one of Timberlake’s full-length songs on his album at the time. The fast-food company’s campaign was anchored around the J.T. McDonald’s: “I’m Lovin’ It.”Īnother jingle that was communicated – at least in the beginning – by a famous personality was McDonald’s long-running slogan of “I’m lovin’ it,” which got assistance from Justin Timberlake in 2003 when it launched. The slogan has helped convey an enticing image for its product and its relationship with the “rainbow” reference, a connection it will likely always – at least for the general future – be associated with.Īnd for good reason. What began in 1963 under the name “Glees,” Skittles have become the most popular non-chocolate candy in America with its iconic slogan.īut the brand’s marketing has found a way to keep the same slogan throughout multiple generations, all while effectively communicating with its audience in a way that has kept us listening, watching, and even laughing. Remarkably, even decades after it was created, the slogan for Skittles, “Taste the rainbow” has done plenty right. The extra pep in your step – or “wings” as Red Bull called them in its marketing – was deemed ambiguous and Red Bull paid out a $13 million settlement. This Motel 6 slogan was born in the best way: as an ad-libbed line-turned-instant success – and a perfect representation of the motel brand and its values.Ĭreated off the cuff by NPR personality Tom Bodett, this slogan was an optimal way to convey the hotel chain’s welcoming spirit, affordable prices, and general availability.Ī slogan that has lasted more than 30 years with no signs of stopping, it clearly stands for what Motel 6 is trying to communicate. Motel 6: “We’ll Leave The Light On For You.” In this article, you’ll find 11 examples of the most popular slogans and jingles in advertising and learn the copywriting tricks that make them so compelling. That way, months or even years later, you may catch yourself humming a tune from a commercial or reciting a catchy slogan.

The slogans and jingles used by major brands are designed to stick in the audience’s mind. How can you make this sort of memorable impression on your target audience? The best copywriting makes an emotional connection that leaves your audience craving more.

Public radio international jingle